How Can Gender Traits Affect a Logo Design Project?

Although this may sound to be a stereotypical topic, but there is a certain element of truth in it as well. Being in the logo design business for the past 8 years, I have gathered a sizable amount of experience and observation on this perspective. Also a part of the logo design community, I have been around many friends and colleagues, both male and female.

In a majority of cases, male and female characteristics are similar to each other. But on the other hand, there are certain traits peculiar to a certain gender. These characteristics differentiated the way designers handle a design project. Following are a few traits that show how gender affects a design project:


The first gender difference that is visible in a logo design project is the timeliness and punctuality of the designer. Although not true for 100% of cases, but majority of times it is the girl designers who are more punctual and prompt with their deadlines and project submissions. On the other hand, male are known to procrastinate more than women, so in the process they tend to delay matters in most cases.

Panic Factor:

The next trait that you will find in designers is the panic factors. Women are generally known to be less composed and tend to get irritated more easily. Since they are emotionally sensitive, they take to heart all criticism from clients. While on the other hand, male are generally more composed and follow the “whatever” attitude. They are not really bothered or pushed by client criticism as much as female designers are. So the male designers tend to panic less in the wake of a problem in the project.

Bargaining Element:

Every client wants to get logos for as less as possible. But it isn’t always possible to get bargaining deals with logo designers since they mostly work on an hourly basis. If you try to bargain with female designers, chances are that they will get sensitive to clients problems and slash their compensation for them. On the other hand, men are not that much emotional bound and don’t care about the personal issues of the client. Hence they seldom compromise on their logo design fee.

Rational vs Emotional Minded:

The most common element that distinguishes a male and female designer is the thinking approach. Female are known to be more emotional minded and think from the heart. Their decisions on logo design include things that their heart tells them is right. On the contrary, male designers are more rational and include logic and reason in their decisions. Everything they do will be backed by a certain amount of facts and figures.